Μέσα από την υψηλότερη αυτή αξία επιτυγχάνεται το ανταγωνιστικό πλεονέκτημα της επιχείρησης, δηλαδή η υπεροχή της ίδιας και των προϊόντων της έναντι του ανταγωνισμού. Όλα τα παραπάνω με τη σειρά τους οδηγούν σε πιστότητα των πελατών και τελικά σε επαναλαμβανόμενες πωλήσεις των προϊόντων / υπηρεσιών της επιχείρησης.
Ας το θέσουμε ως εξής: το μάρκετινγκ είναι η διαδικασία εντοπισμού, ανάπτυξης, παραγωγής και ικανοποίησης των απαιτήσεων των πελατών.
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Επειδή πολλές φορές θέλουμε επαγγελματικό συνεργείο καθαρισμού σπιτιού μέσα στη νύχτα τότε καταλαβαίνουμε την αξία του.
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Αναδεικνύει την ικανότητα αυτής της προσέγγισης να βελτιώνει τους οργανωτικούς στόχους.
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Η ομάδα μάρκετινγκ σας επιπρόσθετα θα ελέγξει τις τιμές των προϊόντων των ανταγωνιστών σας.